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About Us

In 2014, NYC-based esthetician and herbal medicine expert Victoria Leung founded elvis+elvin, inspired by her sons, Elvis and Elvin. Faced with the challenge of finding gentle yet effective skincare products for her children’s sensitive skin, Victoria leveraged her expertise in aromatherapy and herbal medicine to develop her own line of luxurious beauty products. These products combined naturally-derived ingredients with cutting-edge skincare technology, setting a new standard in the beauty industry.

Early Foundations: Victoria’s journey began with extensive research and sourcing of the finest ingredients from around the world. Drawing on Eastern traditions, she integrated nutrient-rich elements like Dead Sea mud, Moroccan Oil, Prickly Pear Oil, and African Marula Oil into her formulations. A signature ingredient, rose, is used in various forms such as extracts, stem cells, and petals, reflecting its historical significance in Chinese beauty practices.

Innovative Milestones:

  • 2014: The inception of elvis+elvin marked the beginning of a journey to blend Eastern heritage with Western skincare expertise, introducing products that prioritize natural elegance and effectiveness.
  • 2015: The brand celebrated the opening of its first flagship counter at Harvey Nichols Pacific Place, Hong Kong, followed by a second counter at Harvey Nichols Landmark, Hong Kong, in 2016.
  • 2018: Expansion into the digital marketplace with the launch of the official Tmall store, making elvis+elvin products accessible to a global audience.
  • 2019: Collaboration with SaSa brought elvis+elvin to 38 stores across Hong Kong, and the brand's presence in duty-free stores began with a counter at Macau Airport.
  • 2020: The opening of the flagship store in Soho, New York, symbolized a significant milestone, bringing the fusion of Eastern traditions and Western innovations to the heart of a fashion capital.
  • 2021: Establishment of an in-house manufacturing facility, ensuring meticulous quality control and the ability to produce small batches for optimal freshness and effectiveness.
  • 2022: The brand expanded to Taiwan and Malaysia, opening a flagship counter at Pavilion Bukit Jalil, Kuala Lumpur.
  • 2023: Strategic partnerships with Aeon and Lon-On in Hong Kong, along with an entry into the Philippines market through Beauty Bar, highlighted the brand’s ongoing global expansion.

Recent Innovations and Technology: elvis+elvin is dedicated to pushing the boundaries of skincare through the integration of advanced technologies and innovative ingredients:

  • Plant Stem Cells: Utilized in several of our products, plant stem cells are known for their ability to protect skin stem cells from UV-induced oxidative stress, inhibit inflammation, neutralize free radicals, and reverse the effects of photo-aging. This technology ensures our products deliver powerful anti-aging benefits while remaining gentle on sensitive skin.

  • Liposome Technology: Our formulations incorporate liposome technology, which enhances the stability of natural ingredients and ensures deeper penetration into the skin. This technology allows active ingredients to remain effective longer and provides targeted delivery for maximum efficacy.

  • Hyaluronic Acid 8D: We use a combination of eight different molecular weights of hyaluronic acid to hydrate and plump the skin at multiple levels. This unique formulation ensures comprehensive hydration, improves elasticity, diminishes fine lines, and enhances the skin’s natural barrier function.

  • Exclusive Complex Blends: Based on extensive customer feedback and market research, we have developed proprietary complex blends that address specific skin concerns. These blends combine multiple active ingredients to deliver comprehensive skincare solutions tailored to various needs.

Commitment to Sustainability: Our commitment to sustainability is reflected in every aspect of our brand:

  • Sustainable Sourcing: We continue to source our ingredients responsibly, ensuring they are of the highest quality and ethically obtained. Our focus on sustainability extends to our entire supply chain, promoting environmental and social responsibility.

Future Vision: As elvis+elvin celebrates its 10th anniversary, the brand remains dedicated to innovation, sustainability, and excellence. Looking ahead, elvis+elvin aims to continue its legacy of merging the best of nature and science to create beauty solutions that empower individuals worldwide.

For more information about elvis+elvin’s journey and future initiatives, please visit our website or contact our PR team at